For most Filipinos a meal is not complete without rice. This is perhaps the reason why the “unli-rice” promo offered by some restaurants in 2010 became a big hit. Inspired by the fast growth of a restaurant offering grilled chicken with unlimited servings of rice, Jepoy and Kiss thought of starting a business with the same concept. But instead of chicken, they planned to serve their own especially marinated Filipino-style liempo. Jepoy even coined the name “Boybabs”, from the word “Baboy”, for the restaurant.
Starting Boybabs Firebrick Grill sounded like a good idea at that time, but it did not materialize because Jepoy and Kiss had other priorities. But just like a special dish, Jepoy and Kiss had to wait for their boybabs concept to be cooked just right and served at the right time. In 2015 they partnered with Jerome and Jermalyn and opened the BURP Flame Grilled Burger in Angeles, Pampanga. It was the start of their journey in the food industry. After a year, they were ready to give life to their original concept which is Boybabs. Thus the opening of Boybabs Firebrick Grill in Angono, Rizal in March 2016. Instead of a full blown restaurant they chose to operate as a “to go store” or take out counters where customers can simply buy their food and dine someplace else. Continue reading “Fresh Grilled Flavors of Boybabs Firebrick Grill”