Great Taste Welcomes John Lloyd Cruz as New Celebrity Endorser

John Lloyd Cruz Joins Great Taste as its newest celebrity endorser.

How does one choose to be great anyway? That question alone can be controversial on its own. For one, it is not really the most acceptable thing for us Pinoys to tell people we are great. If we are doing good at something, it is very Filipino, to be meek and wait to be praised, then negate that with a statement that it’s not true. But if we are going to be blunt about it, being great is not something we should be ashamed of. If we are at all intentional with how we live our lives, we should never apologize for giving our best.

Greatness is within every Filipino

Believing in the remarkable traits of Filipinos is Great Taste Coffee. Through the years, constant innovation has allowed the brand to constantly introduce new and better ways to enjoy a cup of coffee. As it continues to help bring out the greatness in every Filipino, Great Taste Coffee introduces a new endorser to join its journey of serving even greater experiences to its loyal consumers.

John Lloyd for Great Taste

Universal Robina Corporation President and Chief Executive Officer Lance Gokongwei welcomes John Lloyd, “We are very pleased to have John Lloyd Cruz as the latest addition to the Great Taste family. As our endorser, we believe he will reinforce our values and philosophy with the same kind of passion and greatness that he has exemplified in his life.” 

Like Great Taste Coffee and John Lloyd Cruz, Filipinos can achieve greatness—from small triumphs, to great milestones. Great Taste Coffee is  available at all leading supermarkets, convenience stores, and sari-sari stores nationwide.

One thought on “Great Taste Welcomes John Lloyd Cruz as New Celebrity Endorser

  1. hitokirihoshi May 13, 2016 at 11:46 am

    I like your idea about Filipinos’ reactions on “greatness.” I believe the way we judge people is a manifestation of how broad or narrow we see things. Anyway, it’s easy to spot who is mere boastful or pretending to be humble.

    In fairness… this coffee company has taste in choosing their brand ambassador. I think John Lloyd is one of the choosy, but very effective endorsers to tap.

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