The Cadbury Bloggers’ Chocoholic Night event last week was so fun that I can only wish other events I go to next will be half as fun. I actually had an appointment later that night. But did not mind the delay because we were having the time of our lives! Well, whoever conceptualized the whole thing did a great job. 🙂
It was Cadbury’s Joy Shots and Win a Trip to Boracay promo launch. The event allowed for us to get the feel of how authentic fun feels like which makes us get the whole idea of what the promotion is all about.
All of us, being wired for relationships, cherish moments with friends and loved ones deeply. Quality time is something we look forward to having with people who mean a lot to us. I know I do! This is why I believe it is important to get away from time to time and just hang out with them. And the great news is that happy bonding moment can turn into an exciting round trip to Boracay that you and your friends will enjoy and remember together! What fun! I’ll head you over to the promo mechanics in a bit. Meanwhile, allow me to share with you some photos from the event. 🙂
Chocolate Fact: Eating chocolate causes the brain to release endorphins – natural chemicals that make you feel good. This is basically why chocolate is often called comfort food. 😀
Some food shots …
Anything from Bizu Pattiserie & Bistro is always good. Definitely, one of our go to places. Even the manager recognized me when I bought some bread. We were just there a couple of days ago.
I wish I was able to take decent pictures of the three games we played during the event. Most of them aren’t post worthy. (posted them via My Tummy is Full FB Page) We were having too much fun! We were divided into groups of three and there were our groups should hurdle three games successfully. We might not have won in the games. But our group did take home extra chocolate goodies because of this shot.
Little did we know, photographers were already taking photos of the groups for the purpose of being able to pick out one shot that depicts fun bonding time with friends. The above shot actually translated to more chocolate goodies for us. Yay! I already gave most of them away to of course, my loved ones and friends in church. 🙂
Promo Mechanics for the Cadbury Dairy Milk Joy Shots promo:
1. Buy a Cadbury Dairy Milk Bar (at least one (1) 75g bar, or two (2) 40g bars)
2. Take a photo of you with three friends sharing a joyful bonding moment with it. The photo should express just how joyful a moment becomes when you spend it with your friends rather than on your own, and how Cadbury Dairy Milk truly makes the experience even more special.
3. Email the photo to firstname.lastname@example.org with a brief caption (maximum of 60 characters) about why you and your barkada deserve to go to Boracay together.
The more joyful the bonding moment that you capture through your photograph, the better! You will know that the photo that you entered is qualified when it gets posted on the Cadbury Philippines Facebook Page within 24 hours and will be judged by Kraft Foods (Philippines), Inc.
Criteria for Judging:
Depiction of Sharing the Joy with Cadbury Dairy Milk (40%)
Originality of depicting bonding (30%)
The promo runs from August 13 to September 16, 2011. The best photograph based on the above mentioned criteria will be proclaimed the grand prize winner of a four-day, three-night round trip to Boracay inclusive of Hotel accommodation and transfers. The winner will be announced on the Cadbury Philippines Facebook Wall on September 30, 2011 at 12:00nn. The 5 runner-up photos for this Cadbury Dairy Milk Joy Shots Promo will be given premium Cadbury Gift bags as consolation prizes which they can share with their friends and loved ones.