STB CE Lionel Yeo, Minister for Trade and Industry (Industry)...

Singapore Inspires with Its New “Passion Made Possible” Brand

The Singapore Tourism Board (STB) and the Singapore Economic Development Board (EDB) jointly unveiled recently a unified brand, Passion Made Possible, to celebrate Singapore and showcase it as a home to many places, people, and experiences that inspire.

This new destination brand puts forth Singapore’s unique attitude and mindset: a
passionate, never-settling spirit of determination and enterprise that constantly pursues
possibilities and reinvention.

“With Passion Made Possible, STB is presenting a brand that can tell a fuller Singapore story beyond just tourism. This brand articulates what we stand for as a country and supports the telling of many stories about this destination and its people. It will allow us to build a deeper and more personal connection between Singapore and our fans and friends, even when they are not actively thinking about travel. This brand is in line with Quality Tourism as it will appeal to the more sophisticated tourists who are seeking more aspirational value propositions in their travel” said Mr Lionel Yeo, Chief Executive of STB.

Singapore Tourism Board Chief Executive Lionel Yeo introduces Passion Ma...

Mr Lionel Yeo, Chief Executive of STB Continue reading “Singapore Inspires with Its New “Passion Made Possible” Brand”

pop tops apple

Why Filipino Moms are going to love Pop Tops: Australia’s Favorite Kid’s Juice Drink

With school opening fast approaching, Filipino moms get busy planning their kids’ school needs and requirements. Besides books and uniforms, they need to prioritize their kids’ nutritious baon, looking for healthy options that are easy to prepare and attractive enough for their kids to enjoy.

But nowadays, this combination can be challenging to find, especially in kid’s beverages. Fortunately, we have a solution. Introducing Pop Tops: Australia’s Favorite Kids Juice Drink.

pop tops orange From the bottle to the juice, Pop Tops is a kids beverage designed to entice the young ones with its taste and packaging. Each Pop Tops comes in a handy-lunch box sized 250ml serving, perfect for little tots’ drinking needs, and for moms to carry in their purse. Continue reading “Why Filipino Moms are going to love Pop Tops: Australia’s Favorite Kid’s Juice Drink”