Even before Max’s officially announced Coco Martin being their newest brand ambassador, the television commercial, billboards all over the metro are already giveaways.
“Coco captured our attention because of his life story. In a lot of ways, he shares values that are inherent to Max’s – passion for what you do and love for the Filipino family. This is how Max’s story unravels everyday,” shared Edgar Allan Caper, Marketing Director for Max’s Restaurant. Max’s saw in Coco the same values the restaurant is built on – perseverance and hope. Coco even mentioned about following after his grandmother’s advice of finishing his degree first before he heads on to his dream of becoming an actor. Coco Martin finished a degree in HRM.
Coco Martin has proven himself to be a very versatile actor.
We won’t be surprised if we catch him playing cool Bass one of these days. All this said, all that Coco Martin has gone through validates Max’s choice of him to the roster of the restaurant’s growing family of brand ambassadors.
“Hard work reaps its benefits. This is the parallelism between Coco Martin and Max’s. We believe that just as Max’s sarap to the bones fried chicken is the perfect pair to any occasion, Coco Martin is also the perfect match for Max’s,” said Caper.