It has become a tradition for us to look forward to the Coffee Bean & Tea Leaf’s annual journal launch. For this year, we are reminded by CBTL’s theme that life is more than the things we accumulate for ourselves. As the saying goes, “It is better to give, than to receive,” which is truly apt for the fast approaching Christmas Season.
Starting October 22, customers can start their Giving Journey as the collecting of stamps for the 2017 Giving journal commences in all Coffee Bean & Tea Leaf stores. Each stamp card consists of 12 circles with corresponding purchased drink assignments. Two stamps is given for every box of CBTL capsules, while any CBTL Single Serve Beverage System purchase, automatically allows a customer to claim the 2017 Giving Journal.
During the launch, members of the media were asked to design our cups. As I wasn’t much into drawings, I just wrote one of the “giving and loving” quotes that skipped off me as I read through the mechanics.
Here’s how my entry reads.
I strongly believe in this quote, this is why I’m with CBTL in this campaign. As we are drawn towards having compassion over the less privileged students of Real LIFE Foundation, we are led towards a love for them and love can’t be more tangible as giving. By supporting their education needs, we make a difference in their lives as we usher them a step closer to achieving their goals, enabling their dreams to take flight.
The CBTL Season’s Giving Journal is available in 4 colors – rose, purple, gray and turquoise. For more information on the 2017 Giving Journal, like CBTL Phlippines on Facebook, @CBTLph on Instagram and @BrewPH on Twitter.
